What is real is what’s apparent and what’s the most apparent thing for most people (hopefully) is that there’s one thing they would stop doing everything they’re doing to tend to if it would be apparent, meaning right in front of them, and that’s a person who is in an apparent state of suffering. This is probably going to be the most important statement you’ll ever read.

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At some point we have to ask ourselves if money is so effective at getting things done and charities get the good things done, when are we going to start giving them more money?

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Real Charity is charity that solves the Real Problem and is quantified into real (actual / apparent) acts of charity per unit of currency donated. Of course any charity that gives charity is a real charity but it's not what Real Economics would call Real Charity. Real Charity is a name of a type of charity that goes along with the theme of Real Economics and hence the first letters are capitalized.

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Real Economics Incorporated or Real Inc. for short (this website) seeks to demonstrate and incorporate Real Economics into the world by offering a suite of shopping options for people to start pumping out vast amounts of charity just by doing the shopping and us giving the charity. Through the magic or Real Inc. shopping alone can end some of the world's worst problems including human suffering and environmental disaster.

The shopping suite includes our branded Real Inc. store aka the Real Store, the Real Plaza - a collection of other brands that contribute to charity, and lastly Real Social - the place where one can contribute to charity by following our social media pages whereby a curated collection of companies advertise themselves and then we donate all the ad profits.

Real Store
Real Plaza
Real Social