Correcting The Measure
"If they actually made enough money..."
In many ways saving the world costs money, including putting an end to human suffering. Money doesn't just make the world go round it can also make it go around in the right direction.
Dan Pallotta, a charity researcher and spokesman, is known (and should be more known) for the concept that charities could actually eliminate the problems they were set out to do if they actually made enough money to do it.
Charity costs money. This is not a big surprise but a much needed message when many place high expectations for charities to donate as much of their fundraising as possible instead of using it for say, more fundraising, so that the charity can donate more than before the added fundraising.
A charity with more money can do more charity and the money first has to come from fundraising which also costs money. It takes more dough to make a bigger pie but you can share more of that bigger pie.
While this doesn't have much to do with the Real Economics method of fundraising, it nonetheless has much to do with charities, and charities in-turn, have a lot to do with Real Economics. Traditional fundraising was before Real Economics and will continue to be there. If Real Economics can shine a light on a problem that's maybe not primary to it, but related, it should. This small page is a big light bulb, it's up to you to make it brighter.
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